Privacy Policy

Pride Digital ("Pride", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect when you interact with our website, services, and consultations, and how that information is used, stored, and disclosed.

This policy is written in line with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India and is broadly aligned with international privacy frameworks including the EU GDPR and the UK GDPR for our international clients.

We collect the following categories of information:

Information you provide

• Name
• Email address
• Phone number
• Company name
• Project details, briefs, references, and attachments

Information collected automatically

• Website usage data (pages viewed, time on page, referrers)
• Device and browser information
• Approximate location derived from IP address
• Cookies and similar technologies
• Analytics events

• To respond to enquiries and schedule consultations
• To prepare proposals, quotations, and statements of work
• To deliver, support, and improve the services you engage us for
• To send service-related communication and project updates
• To send occasional studio updates where you have opted in
• To comply with legal, tax, and accounting obligations
• To detect and prevent fraud, abuse, and security incidents

We process personal data on one or more of the following legal bases: your consent, the performance of a contract with you, compliance with a legal obligation, and our legitimate interests in operating and improving the studio (where those interests are not overridden by your rights).

We retain personal data only for as long as is necessary for the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Enquiry data is typically retained for up to 24 months after last contact. Engagement records and invoices are retained for the period required by Indian tax and corporate law.

We use industry-standard technical and organisational measures to protect your data, including encryption in transit, access controls, principle-of-least-privilege for team members, and reputable hosting and infrastructure providers. No method of transmission over the internet is fully secure, and we cannot guarantee absolute security.

We share limited personal data with carefully selected service providers who process it on our behalf and under contract:

Google Analytics

We use Google Analytics to understand aggregated, anonymised website usage. IP anonymisation is enabled where supported.

Hosting providers

Our website and project infrastructure are hosted with reputable cloud providers operating data centres in India and abroad.

Contact forms

Form submissions are routed through our website backend and stored in our project management system to allow our team to respond.

Email communication

We use established email providers to send and receive transactional and project-related email.

We use a small number of cookies and similar technologies to operate the website (essential cookies), remember preferences, and measure aggregate traffic (analytics cookies). You can control cookies through your browser settings; disabling certain cookies may affect site functionality.

Subject to applicable law, you have the right to:

• Access a summary of personal data we hold about you
• Correct inaccurate or incomplete personal data
• Erase personal data where it is no longer needed
• Withdraw consent previously given
• Nominate another person to exercise your rights in the event of incapacity or death
• Grieve and seek redressal through our Grievance Officer

To exercise any of these rights, contact us using the details at the end of this policy. We will respond within the timelines prescribed by law.

We work with clients in the United States, United Kingdom, UAE, Canada, France, Singapore, and elsewhere. Where we process the personal data of individuals outside India, we apply protections consistent with applicable local law, including the EU GDPR and the UK GDPR where relevant, and use appropriate cross-border transfer safeguards.

Our services are intended for businesses and adult professionals. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices. Material changes will be highlighted on this page with an updated "Last updated" date.

For any questions, requests, or grievances regarding this Privacy Policy or your personal data, please contact our Grievance Officer: