Healthcare — Northwind Health
Patient intake, redesigned end-to-end.
A multi-clinic group reduced booking friction by reworking the intake flow and the website behind it.
01 — Problem
Patients were dropping out of the booking flow at every step. Staff were re-keying data.
02 — Approach
- Mapped the full intake journey across web and clinic
- Designed a single, accessible booking primitive
- Connected to EHR and routing
- Rebuilt the site around the new flow
03 — Outcome
−42%
booking friction
+28%
completed intakes
9 wks
to launch
Next step
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